Innovation: How can brands keep up with unpredictable audiences?

 In a rush to stay relevant to keep up with the changing consumer needs and expectations, many brands are investing in new technologies to help them innovate. But does the key to reaching dynamic audiences lie purely in technology?
This subject was talked about at length at Tug Life: Human Vs Machine, a four-day pop-up expo in London run by digital performance marketing agency, Tug.
Speakers from Axe, Google, SI Partners, Mondelez and Guinness Book of World Records in a day of presentations