Innovation has to be fit for purpose and strengthen the execution says RRDCreative director

Innovation will always catch the eye, but it has to be fit for purpose and strengthen the execution, says RRDCreative’s head of agency and creative director, Corey Stewart.
Now in it's fifteenth year, the nominations for The Drum Cream Awards have been announced and innovation is the lead trend for this year’s crop of entrants.
Member of the judging panel, Stewart said: “There has been a clever use of digital format in corporate reporting which sets a good standa