Innovation becomes key driver of corporate-NGO partnerships

Businesses and charities are placing significantly more importance on strategic partnerships as they look to create meaningful relationships with consumers and drive innovation, according to C&E Advisory’s latest annual Corporate-NGO Partnerships Barometer.
Three quarters of businesses (74%) suggest they are now engaged in deeper, problem-solving partnerships, a 61% increase on last year when 46% of respondents said the same.
The importance of strategic collaborations between brands a