Innocean reportedly acquiring David&Goliath
Hyundai's dedicated advertising division, Innocean Worldwide, appears to be close to acquiring independent shop David&Goliath (D&G).
According to Adweek, the yet-to-be-announced deal will allow both agencies to grow their operations around the world, creating more of a global footprint. It was also reported that D&G and Innocean have collaborated on projects for several years and that the independent agency will retain its autonomy.
Hyundai Motor Company is Kia Motors' parent company
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