Influencing algorithms: maximising a brands reach

Influencers - or content creators as they are known - have proven to deliver results for all types of businesses by creating authentic and engaging content on social platforms where most of us spend a crazy amount of time on. There is no doubt that influencers make huge impacts on consumer buying behaviors, especially now that consumers (especially Millennials and Gen Z) demand more authenticity from brands.
According to the poll of marketing professionals conducted by Tomoson businesses are mak