Influencers seek authenticity and collaboration with brands as their roles evolve and grow, survey says

Influencer marketing is a trend on the rise with 2016 showing more businesses turning towards social media personalities to create and produce branded content.
A recent report by Julius, a SaaS marketing platform found that 90% of those influencers surveyed have worked with a brand for sponsored content prior to becoming an influencer or on an ongoing basis. Additionally, 77% of influencers work with a brand as part of an ongoing and evergreen campaign and 85% expect the number of branded campai