Influencers: Have we reached a tipping point?

Influencer marketing has been having a moment recently, however scepticism over follower authenticity and success measurability are some of the issues surrounding the marketing strategy. A new report produced by The Drum in partnership with influencer marketing platform Buzzoole looks at the current state of influencer marketing in the US and the UK, and aims to uncover the latest marketing trends in the sector as well as detailing the obstacles and investment opportunities available for markete