Influencer relations: the latest war between marketing and public relations

The battle lines are being drawn for the ownership of influencer relations as both marketing and public relations set out their strategies.
20 years ago blogging platforms such as Blogger, Typepad and WordPress enabled anyone to publish their own content to the internet. Blogger and Typepad fell by the wayside but WordPress remains strong.
Blogging disrupted the mainstream publishing business, and enabled anybody with a web browser and an internet connection to share content. This allowed rich,