Indy network Local Planet restructures for global stand against the holding groups

Independent agency network Local Planet has restructured to establish a global presence to compete against the industry incumbents.
The group, which counts The7stars and Goodstuff among its members, claims to have partnered Local Planet entities with leading media agencies around the world, all of which will be jointly owned by Local Planet International and the local partner agency.
Dr Wayne Fletcher, formerly of Naked Communications, McCann World Group and Aegis, has b