Industry luminaries form coalition to push for political ad reform post-Cambridge Analytica

Ex-Unilever marketer and founder of brand consultancy Entropy, Alex Tait, has joined forces with Benedict Pringle, who founded the site Political Advertising and works as business director at The&Partnership, to launch a non-partisan group titled The Coalition For Reform In Political Advertising. 
In the wake of Facebook's Cambridge Analytica Crisis, in which the data of some 87 million users was believed to have been harvested with the intent to influence elections, the coalition