Industry insight: what brands should do about the NRA

The National Rifle Association (NRA) continues to face pressure from brands as public sentiment heats up over the organization. So far, the likes of Hertz, Avis, Norton, MetLife, Lifelock, Delta and United have discontinued partnerships with the NRA.
Brands that have yet to cut ties are facing increasing calls to act as well, but the NRA has hit back claiming the moves as being motivated by politics.
The Drum asked marketing industry professionals to weigh in with their thoughts on severing ties