Industry criticises ‘ineffective’ and ‘headline-chasing’ attempts to introduce watershed for junk food ads

Both the advertising and food and drink industries have condemned the “headline-chasing”  attempts to introduce a watershed for junk food TV ads, warning it could lead to job cuts and a big drop in investment for media platforms reliant on advertising.
The Advertising Association (AA) and Food and Drink Association (FDF) have both criticised the proposal to ban TV advertisements for high fat, salt and sugar (HFSS) products before 9pm, arguing that it will have no significant imp