Indonesia partners with Adobe to cope with increasing tourism volume

Indonesia’s Ministry of Tourism has entered into a partnership with Adobe to use Experience Cloud to broaden its reach, connect with travelers better, and improve its competitiveness in the region.
With 12 million foreign tourist arrivals in 2016, a 15.5% increase from the previous year and 15 million foreign visitors expected this year; the ministry is keen to improve country’s tourism industry and deliver unforgettable experiences for visitors.
Experience Cloud will allow the