Indie Influence: How one agency exec turned his classic boating hobby into a brand

Welcome to Indie Influence, a series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we're featuring SmithGifford's Woody Boater, a website created by the agency for the antique and classic boat community. 
Advertisers are notorious for being obsessed with the new and the next, a phenomenon that explains why agencies and brands alike have invested ample resources into virtual reality campaigns in recent years even t