Independent Influence: Paul Venables talks creativity, inspiration and ‘leading with values’

Venables Bell & Partners has created some of the most talked about work of the past few years.
The San Francisco agency’s 2015 #OptOutside campaign for REI has become the go-to example of what brand purpose should like, and its 2017 Super Bowl ad for Audi quickly became one of the most buzz-worthy spots of the game, landing the automaker the number three spot on the USA Today Ad Meter. 
Paul Venables, who founded VB&P in 2001, believes that much of the shop’s success can