01-08-2017 16:54 via thedrum.com

In the (near) future, everything is programmatic

Catching up on some of the latest marketing news recently, I found myself drifting off into a deep sleep (keyboard as pillow). My dream, quite predictably, was all about the future of digital media.
Here’s what I remember of it...
In the agency of the future there are robots. Well, a robo-receptionist at least, who sends an email to the relevant member of staff when a guest arrives, and offers a coffee while they wait.
Manual media buying is basically dead, save for the last few scraps of
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