In-house shops can make agencies better at being agencies

The rise of the in-house creative shop has led to some backlash, which says brands shouldn’t rely on their in-house creative groups alone because they need an outside agency’s perspective.
That can be true, but so is the flip side: agencies need the perspective that typically you only get from working in-house. They need to learn to act like owners.
Like Intel, more and more brands have started to create internal creative shops, which has led to a notable uneasiness in the ranks of t