In defense of LUSH’s #Spycops (and other cause marketing!)

Recently, Lush has been taken to task for its #Spycops campaign, which drew attention to a UK investigation into undercover police officers infiltrating the lives of activists. The campaign included a menacing video depicting the alleged tactics and Lush stores across the UK installing window dressings featuring officers with the words ‘paid to lie’ stamped on them.
Leaving aside the merits of this particular campaign for a moment, some people’s criticism ignores the specifics