In defense of Facebook for advertisers

Facebook seems to be resorting to ever more desperate attempts to engage consumers with ads.
Whether it’s a shift to auto-playing sound on videos or launching standalone TV apps, the platform is grappling with how to have more impact with its product offering. This is at a time where there’s increased chatter in the marketing industry about the perceived lack of value Facebook is delivering to advertisers.
The truth is, Facebook advertising can generate value for brands in several wa