In B2B industries, investment in customer marketing will grow in 2017

Business-to-business 'customer marketers' may be the new rising stars in the marketing department, with 93% of organizations expecting to build up their customer marketing efforts this year, while 62% will increase their staff or budgets in this area in 2017.
According to The State of Customer Marketing 2017, out of over 200 marketing leaders primarily from B2B companies surveyed, companies identified three main skills as vital to the success of modern customer marketing efforts: relationship bu