In a post-kickback ad world, advertisers must regain control and accountability

This summer the ANA released a damning report on non-disclosed agency practices, laying out some harsh allegations and shining a light on the fact that rebates and kickbacks are happening within the industry, and according to the report, at great cost to advertisers. The organization followed its initial investigation with some transparency guidelines aimed at agencies, but exactly how much change the report itself truly inspires isn’t immediately clear.
The real conversation to be had goi