Improving data literacy and stewardship is the key to better business decisioning

Despite the hype around data-based decision-making, organizations frequently neglect the role of cross-functional data literacy in the success of a venture, writes Publicis Health Media’s Stefanos Kapetanakis as part of our Data & Privacy Deep Dive.
We’re entering the golden age of data, with companies across industries amassing large amounts to influence decisions both macro and micro. With sources multiplying and the deprecation of third-parties cookies looming, the data d