Immediate Future strengthens team with senior appointments

Social media agency Immediate Future has made two new senior hires, appointing Fabian Brown to the position of account director, managing clients including Fujitsu, and Gary Lewis to the newly-created post of editor.
Brown joins the IF team from the in-house marketing team of Sony Mobile, while Lewis, who will lead IF on creative and social copywriting, joins from Oliver Marketing at 3M. 
Colin Jacobs, managing director at IF, said: “To get cut through, every brand needs to sharpen it