IKEA and MEC Wavemaker partner with Superfruit’s Mitch Grassi and Scott Hoying for interactive Snapchat experience

IKEA US and MEC Wavemaker, MEC’s content division, have partnered with pop duo Superfruit’s Mitch Grassi and Scott Hoying to launch a first-to-market interactive Snapchat video experience for ‘Back to College’ season to appeal to a millennial audience.
Tapping into the influencer bench of Fullscreen Media, IKEA and MEC leaned on music and comedy duo Mitch Grassi and Scott Hoying (real-life roommates) for authentic, entertaining content that brings to life IKEA&r