Ikea: we’ll work with the duopoly, but not at any cost

Between Facebook’s Cambridge Analytica scandal and Google’s brand safety crisis last year, the duopoly has been under closer scrutiny from the world’s largest advertisers. But as it launches a new ad campaign, Ikea’s UK marketing boss has said that eradicating the tech giants from media plans is not part of its strategy; though neither is working with them at any cost.
After Facebook was found to have left millions of users’ data exposed to exploitation by thir