Ikea used programmatic to drive footfall by changing Indonesia's perception of traffic

Ikea Indonesia took a classic problem for Jakartans - traffic - and used data to prove that they could travel, eventually driving greater footfall at its stores.
As with a lot of Ikea stores around the world, it is placed in an area that could be considered hard to get to. While in many other countries this easy to handle, a secondary perception that traffic is bad in Jakarta added to the problem.
Yunnita Avreda, managing director, Xaxis Indonesia, said: “The insights for this campaig