Ikea unveils its first campaign in India

Swedish brand Ikea has unveiled its first Indian campaign to mark its foray into the Indian market.
The campaign titled 'Make Everyday Brighter', created by Dentsu Impact, features Ikea products and announces the opening of its first store in Hyderabad on 19 July.
According to Ulf Smedberg, country marketing manager, Ikea India, the campaign aims to inspire, surprise and engage Ikea's future customers.
He added: "Everything we do comes from our belief to create a better everyday life a