Ikea turns print ad into sleeping aid

Swedish furniture brand Ikea used a print advertisement integrated with lavender scent with the aim to help people sleep better.
The ad conceptualised by Ikea's United Arab Emirates (UAE) agency Memac Ogilvy, just requires the users to strip off the advertisement from the magazine and open the tab to activate a white noise which according to Ikea helps people sleep better. The ad page is fixed with a charging point for the scent and music to activate.
Ikea conducted a research on sleep behaviour