Ikea promotes its biggest store in Southeast Asia with four humorous films

To mark the launch of its biggest store in Southeast Asia, Ikea has rolled out a campaign 'Choice' featuring four films.
The series highlights how there are some things in life one can't choose; like their mother-in-law, their daughter’s boyfriend or wife’s beloved cats. But, as Ikea points out they can choose their furniture. 
The films were shot by renowned Argentinian film director Augusto G Zapiola, known for his subtle observational humour. The first spot depicts a man bein