Ikea looks to bolster sustainable credentials as it picks Anomaly for first global brief

Ikea Group has selected Anomaly to lead its first ever global account, created to develop a corporate and consumer communications platform focused on sustainability.
As a new strategic account, the win will not affect the work of local incumbent creative agencies, including Mother in the UK.
Ikea began conversations with agencies in February 2017 and awarded the account following a competitive pitch. According to Anomaly, the furniture brand was seeking ‘an agency with global understanding