Ikea has a lightbulb moment as it muscles into the home automation turf

Ikea has muscled its way into the home automation sector with the release of a cut price smart lighting hub, bulbs and motion detector designed to sex up the simple act of flicking a light switch.
Trådfri, meaning wireless in Swedish, is currently only available in selected European markets but is expected to launch globally at the end of March.
Built around a base station which connects products in the range with a home ethernet connection, the system enables multiple bulbs to be connecte