Ikea challenges Australians to celebrate 'The Everyday'

Ikea is challenging Australians to find the happiness in their everyday life as part of their new autumn campaign ‘The Best Day is the Everyday.’
The campaign, which will be broadcast over TV, cinema and digital, utilises Ikea products to encourage viewers to find the happiness in their everyday life at home.
“Helping Australians rediscover the happiness in everyday life at home, the latest campaign for Ikea introduces a host of new colourful characters who tell the story aroun