Ikea appoints both GroupM and Dentsu Aegis to global media account

Ikea has confirmed that it has appointed both GroupM and Dentsu Aegis to handle its global media account, which worth an estimated €400m. 
The unique partnership deals mean that each of the brand's local markets will turn to either of the holding group's agencies to take care of their media buying.
Back in March, the Swedish retailer announced a global review of its media relationships as it looked to consolidate the business which was being spre