Ihop becomes Ihob to promote its new burger line

The International House of Pancackes (Ihop) is changing its name to promote its line of burgers, and it's a stunt that is already getting plenty of buzz on social media.
Today (June 11), Ihop restaurants announced that it is going by a new name – Ihob . Since the news broke last week on the brand’s social media sites, more than 30,000  (based on the number of Tweets responding to the Ihob post) people speculated what the change could be with the 'b', guessing ever