IHeartMedia adds SmartAudio digital data ad product to its programmatic offerings

Media, entertainment and radio company iHeartMedia introduced SmartAudio, a digital data advertising product and an added feature of its programmatic solution, at its “SoundFront” advertising industry event.
 
SmartAudio leverages the power of iHeartMedia’s programmatic offering to help advertisers evaluate, plan and buy broadcast radio, enabling them to build innovative campaigns that target key audience segments, according to a release by the company.
 
IHeartMedia