Igniting awareness, Gyro's California grizzly campaign strikes a chord

An effort to return the California grizzly bear to the wilderness areas of the state has taken a very clever turn, thanks in part to an awareness campaign launched by the Center for Biological Diversity with help from the creative team at Gyro San Francisco. 
In a series of four videos, the Californians of today — yoga instructor, plastic surgeon, real estate developer and a gay biker in leather try and make their case that they are the iconic symbol of California and should be on the