If you still think AR is just a novelty, you’re missing a trick

Augmented reality has for too long been dismissed as a gimmick in the marketing industry, a novelty worth trialling but not something to include as part of a brand’s core marketing mix.
The time for novelty is over. The smartphone camera’s use in AR marketing is becoming a key strategic focus for the major platforms like Facebook and Snapchat and its offer of both functional utility and creative engagement should be very exciting for any brand.
The potential is in