If you don’t know me by now - the empathetic future of personalisation

Remember the film, Groundhog Day? Bill Murray has to live the same day over and over again. Except the day is never exactly the same. Every time Phil the weatherman wakes up to the strains of Sonny & Cher’s greatest hit, he is able to subtly change things; accumulating more and more information about the people around him so he can make their lives better as well as his own.
You can see where we’re going with this, right?
At its heart, personalisation is about delivering a differ