Ideas that scale: how to create a global TV format

Imagine a single advertising campaign, so powerful that it lasted for over a decade, worked in more than 50 countries, was successful across TV, digital and social media and won multiple awards.
And now imagine that the brand did not need to pay for the campaign because broadcasters around the world funded every cent of it. And the more the campaign travelled, the more money it recouped, making it a highly profitable business.
Do I sound like a raving lunatic? This is the business of internation