ID Comms partners with Population Media Center to help promote women's rights

Global media management consultancy ID Comms has announced a global partnership with Population Media Center (PMC), a non-governmental organisation that uses mass media to promote the health and rights of women and girls and protect the environment.
As part of the partnership ID Comms will provide PMC with marketing advice, training and brand introductions in an attempt to help it reach more people around the world.
PMC creates TV and radio serialized dramas designed to embed positive role model