iCrossing appoints Mark Williams as head of search

Digital marketing agency iCrossing has appointed Mark Williams as its head of search in a new role that challenges the traditional model of treating search as two separate channels. 
This internal promotion brings natural and paid search teams closer together under one leader.  Williams’ previous role as strategy director saw him work across a portfolio of the agency’s clients, including M&S and Barclays, where he he will continue to play a leadership role. 
iCross