iClick Interactive launches self-serve platform to satisfy demand and provide transparency for Chinese ad inventory

iClick Interactive has launched a new platform that will allow international agencies, marketers and demand-side platforms (DSPs) access to Chinese inventory on a self-serve basis, with the launch providing access to premium inventory sources including Line and Tencent.
The iAccess platform will allow its customers to build and optimise campaigns for Chinese audiences themselves from any place in the world. iClick Interactive said the launch satiates a growing understanding of the importanc