Iceland opens up a new frontier of tourism with an orbital billboard

The nation of Iceland has swapped open space for outer space with high-altitude billboard advertising.
Sent skyward using an electronic tablet attached to a weather balloon with a GoPro, the campaign positions the remote island destination as a world in itself by tapping into resurgent interest in what lies beyond Earth.
The ad compares the desolate landscapes of the sparsely-populated Arctic isle to those of Mars.
Conceived by M&C Saatchi, the out-of-this-world campaign follows research sug