IBM appoints first-ever CMO

IBM has never had a chief marketing officer, perhaps surprisingly considering the continued success the company has had through the decades. The 105-year-old tech company never had a need for the position before, but it has become increasingly important as its business becomes more consumer-facing.
To fill the century-old void, IBM has hired Michelle Peluso as its first-ever chief marketing officer. Peluso comes to IBM from Technology Crossover Ventures, where she was a venture partner. Before t