IBM and Salon Media harness blockchain to combat ad fraud

IBM and Salon Media have formed an partnership which will see the pair harness the cryptographic power of blockchain in order to crackdown fraud in the advertising industry.
Leveraging a product created by AdLedger, the ‘campaign reconciliation project’ seeks to iron out weak link intermediaries between advertisers, publishers and consumers in a bid to get a grip on growing problems like bot fraud and domain spoofing.
To achieve this the proof of concept will pay particular attention