IAB wants to become ‘more marketing led’ as it hires first CMO in restructure

The Internet Advertising Bureau (IAB) UK wants to improve the relationships it has with brands and agencies and has hired Snap Inc’s James Chandler as its first chief marketing officer to lead that charge.
Chandler’s appointment is part of a wider C-suite shuffle that comes as digital advertising reaches “a turning point” leading the IAB to “stand more assertively” for the digital industry.
The reshuffle will see IAB's Tim Elkington, previously chief strategy