IAB Tech Labs purchases DigiTrust

The IAB Tech Lab has purchased not-for-profit outfit DigiTrust, an adtech-focused consortium geared towards establishing a standardized ID that can be shared with publishers to aid ad targeting.
Financial details of the transaction have not been disclosed publicly, but it has been confirmed that the deal will see DigiTrust chief executive officer Jordan Mitchell join the IAB Tech Lab, with members of the acquiring working group gaining access to DigiTrust, according to AdExchanger.
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