02-05-2018 11:51 via thedrum.com

IAB Tech Lab invites feedback on updates designed to support publishers with GDPR

IAB Tech Lab and IAB Europe are inviting industry comment on a series of new products the trade bodies say have been designed to support publishers in their transparency drive.
The groups have unveiled two new "technical specifications" – the first pubvendors.json lists publishers' vendors and provides a platform for media owners to publicly declare those they work with and their respective data rights and configuration. It will also allow vendors to verify publishers' GDPR
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