15-12-2017 08:16 via thedrum.com

IAB Singapore Rising Stars: Amnet's Yuani Chen on pushing past the programmatic buzzword

As part of the year’s mission to Humanise Programmatic, the IAB Singapore Programmatic Committee hunted down the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets behind their success and what they are doing to drive the industry forward.
“Regardless of your function, understand where your data comes from and what it means because that is the most fundamental commodity in programmatic.”
Data-driven, ef
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