IAB says majority of marketers are dedicating digital ad budgets to video

The Interactive Advertising Bureau (IAB) is kicking off its annual NewFronts event by reminding advertisers that digital video spend is on the rise.
According to a study released by the trade body today (April 30), 59% of marketers currently dedicate their digital advertising budgets to video. The study included responses from 353 marketer and agency executives who are “involved in digital video advertising decision-making.”
The study also found that more than half of buyers plan to